Experience

graphic design

social media marketing

My experience as a Graphic Designer prior to 2020-2021, was mostly on project / Freelance basis.

As a Freelance Graphic Designer, I had the opportunity to work with local businesses to refine their brand, and expand their reach. During this time I mostly created marketing materials such as:

business cards, postcards,

promotional flyers,

and stickers.

For several my clients, I also acted as a UI designer, editing and transforming their former websites, with updated graphics and layouts.

In my most recent role as a Content Creation Specialist at Arco Media Group, I created: logos, brand style guides,

social media assets (IG/ FB posts, Gifs, Stories, Reels, Tik Toks, Pinterest Pins, Email assets)

website banners,

and branding materials (Direct Mail EDDM, & Product Labels)

See my designs

social media marketing

For the most part, in conjunction with my Freelance Graphic Designer roles, I acted as a Social Media Marketing consultant. I would often create Facebook ads, social assets, creative ad strategies and copy, to assist local business owners in reaching their marketing goals.

In my most recent role, I was responsible for assisting the Social Media Manager in creating and curating monthly social content for three brands: Terry's Florist, Patricia's Petals and Arco Closets.

I was also responsible for creating and posting engaging daily content, to organically grow our social following on Facebook, Instagram and Pinterest.

copywriting & content writing

While in my first role as an Account Executive in Digital & Radio Sales, at Beasley Media Group, I was responsible for assisting my clients in creating memorable copy for their commercial spots. During this time, I would develop clever, catchy copy, that would later become a script for On-Air.

In my Freelance experience, I broadened my scope and began blog-style writing for New

Jersey Shore Digital, Coveo Ai, and MJE Creative. In these roles, I created blog-style posts, articles and newsletters.

photography

copywriting & content writing

In my Freelance experience, I worked with several small businesses to capture product photos for their websites.

During this time, I had the opportunity to learn DSLR photography (Sony a6000, Sony a6300, Nikon D3400), videography, lighting, editing, and visual staging.

In my most recent role, as a Content Creation Specialist, I was the in-house photographer, and was responsible for all photoshoot pre-planning such as: creating shot lists for multiple brands at once, allocating props, and assisting with product orders for shoots.

I was also responsible for capturing and editing all social content for Facebook, Instagram, Pinterest, Email, and Tik Tok, for multiple brands.

See my photos

Lauren Sorce

my skills:

graphic design

social media marketing

social media marketing

social media marketing

social media marketing

social media marketing

Site Content

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copywriting & content writing

copywriting & content writing

copywriting & content writing

photography

copywriting & content writing

copywriting & content writing